Trivago IPO

Expedia, the giant travel website, is planning on making a public offer for the growing site Trivago. The IPO is meant to take place by the end of this year, and could reach as high as $1 billion as reported. The online travel agency expects the offering to take place no later than the first month of 2017 in New York, US.
At this point, Expedia’s owners are still major stockholders for Trivago, which will change after the deal is closed. Dara Khosrowshahi, Expedia’s CEO, has reported over the summer that plans are in motion to turn Trivago into a stand alone entity. Over the past years, Trigavo became a reputable property search platform that is used by millions of travelers all over the world. The German based company has its headquarters in Dusseldorf and is one of the most successful online platforms of this type. Expedia bought a 62 percent share of the European platform back in 2012, for which the site has paid $531 million.

Trivago has increased its earnings by 33 percent from last year, and it became significantly more popular since 2012. Over the past years, the platform expanded and started offering its services in more countries. Some of these countries include Japan, but also Brazil and a part of the Middle East. According to sources, the website will keep on expanding over the next years and become a major player in the world of online booking.
Expedia is nowadays one of the most successful online booking sources, and owns several other smaller companies in the field. Sites like HomeAway and Orbitz Worldwide are only a few of the other platforms owned by the huge travel business. If things go well, Expedia plans on implementing new technologies and solutions that will make online booking faster.